The people
behind Avesco

Avesco elevates your company and empowers your people to achieve their next level of success.

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Rob Henderson

Founder & CEO

Rob Henderson is a former British and Irish Lion who has built a successful career spanning high-performance sport and corporate leadership. After rugby, he developed expertise across finance, executive search, and SaaS sectors, gaining deep insight into how businesses operate and scale across different industries. Rob founded Avesco based on a clear market need: ambitious businesses require strategic, relationship-driven support rather than generic consulting approaches. His background has given him access to networks and perspectives that most consultants simply don’t possess.

At Avesco, Rob leverages his extensive network and proven track record to open doors that others simply can’t access. His approach is relationship-driven and results-focused, ensuring that every engagement is as unique as the business it serves.

Robs philosophy is straightforward: excellence isn’t accidental—it’s the result of purposeful strategy, disciplined execution, and unwavering commitment to achieving the next level of success.

Richard Adams

Partner

Richard brings 15+ years of human capital expertise to Avesco as Strategic Advisor, combining deep corporate experience with entrepreneurial insight. His unique dual perspective—from managing £250M client portfolios at Guidant Global to founding and scaling Deka Outsourcing from concept to market—gives him unparalleled understanding of talent challenges across all organisational levels.

At Avesco, Richard leverages this experience to advise ambitious businesses on their complete human capital strategy. Whether it's executive placement, recruitment transformation, or scaling talent operations, his hands-on knowledge of both enterprise complexity and startup agility delivers practical, results-driven solutions.

His track record includes leading strategic client relationships, navigating complex mergers, and award-winning recruitment innovation. Richard’s advisory approach focuses on translating this real-world experience into strategic advantage for Avesco’s clients.

James Peers

Partner

James brings over 20 years of financial leadership to Avesco as Strategic Advisor, with deep experience spanning capital raises, M&A, risk management, and operational finance. From supporting high-growth startups to guiding complex sale processes, his expertise lies in navigating businesses through critical financial milestones with precision and insight.
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At Avesco, James advises clients on strategic finance initiatives—from securing investment and scaling operations to preparing for acquisition or exit. His hands-on experience across diverse sectors, including renewable energy, media production, and property development, allows him to tailor practical solutions to each client’s unique growth journey.
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James’s current portfolio includes CFO roles with Skanse/Harlequin Asset Management and Velox Systems UK, and advisory positions with event, film, and infrastructure ventures collectively targeting over £200M+ in funding. With a track record of delivering transformative results, James helps Avesco clients build scalable financial strategies grounded in real-world execution.

Adam Howorth

Partner

Adam is a heavyweight in the communications industry. He has featured regularly in PR Week’s annual UK Power Book Top 10 and, in nearly 20 years at Apple, worked on some of the most iconic product launches in history, including iPhone, App Store, iPad, Apple Watch, AirPods, Apple TV+ and Apple Music. As well as leading the company’s European PR efforts for both products and services, he also spent time running corporate communications for the region, where he worked with the Government during the pandemic on Exposure Notification and handled Apple’s response to the State Aid case in Ireland.

At Avesco, Adam brings his experience as part of the best marketing machine on the planet to businesses that need help defining and streamlining their messaging. He works with them on creating and executing strategic campaigns that effectively communicate their core business messages and values to their target audience.

Adam is equally comfortable advising and briefing senior executives, such as Tim Cook and Sir Jony Ive, as he is coaching and mentoring junior teams to help them become the marketing leaders of tomorrow.

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